Experts in the world's natural wonders
We're experts in creating authentic and personalised tours to some of the most beautiful natural wonders across Africa, Latin America and Madagascar. At our core, we're passionate about exploring the world responsibly, sharing our love for the planet to create a positive impact. We aren't just well-travelled, either; many of our Travel Specialists have spent years in our selected countries to curate the very best, uniquely personal travel experiences
We're caring by nature
Passion is at the heart of the Rainbow experience. We share your love for the natural world, so we know how to make your experience truly amazing, while still being responsible toward the environment you visit.
Our tours support local conservations and NGOs as much as possible, so you can make positive change as you travel. This way, your impact will linger both in your memory, and on the communities you support.
Enriching wildlife experiences
We don't get our knowledge from travel books. Our Travel Specialists are destination natives with deep local knowledge and long-established relationships.
We take the time to truly understand what you'd like to see and do during your trip and use our expertise to bring it to life. We'll always help you discover the best time to go to see the wildlife you love - whether that's elusive animals or the most stunning landscapes.
Why book with us?
Our safaris, small group and individual tours are respectful and responsible.
Each one is created by our expert Travel Specialists and led by our trusted local guides.
- We're nature specialists, and we take people to see incredible wildlife in incredible places.
- We care deeply about the places we go to and take an active role in helping protect and conserve them.
- Our itineraries are tailor-made by experts who've immersed themselves in their specialist area
- Our beach holidays and honeymoons are in some of the world's most beautiful destinations
Nature first
It's always been about celebrating the natural world for us. We're passionate about protecting the ecosystems of our destinations.
Destination natives
We aren't just well-travelled. Many of our team have deeply immersed themselves in our destinations, which makes our knowledge so unique.
Country specialists
We only specialise in destinations we know inside out, enabling us to curate transformative travel experiences for everyone.
Meticulous organisation
However complex the itinerary, we curate seamless tours that are truly authentic and responsibly delivered.
Responsible
We work closely with charities and NGOs to remain deeply involved with the protection of the local environment and wildlife.
Our Story
Rainbow Tours began in 1997, born from one man's deep love of Africa and unrelenting passion for responsible travel.
Since our first tours in South Africa, our core values remain at the heart of Rainbow; to support the conservation of wildlife, protect natural landscapes and look after our host communities.
We specialise in select destinations and deliver once-in-a-lifetime experiences throughout Africa and Latin America, and are proud to be the UK's leading tour operator to Madagascar.
Find out more about our fascinating history below.
Our StoryOur Team
Our experts will get you closer to nature's wonders through their extensive first hand-knowledge. They've travelled intimately through their specialist countries and will tailor-make your holiday to showcase the best of the places you visit.
Get to know our team and give them a call to chat about your bucket list nature experiences.
The Executive Team
Guided by our shared values, our Executive Leaders drive our business to being the best it can be.
Get to know our Executive team here and find out more about their experience, background and personal passions.
We're part of something bigger
Inspiring Travel is part of the ITC travel group.
ITC is the home of the most incredible personalised travel experiences. Comprising several specialists brands, the ITC portfolio covers everything from luxury holidays to live sport experiences, off-the-beaten-track adventures, wildlife encounters and more.
Our impact
As a part of ITC, we've committed to making a positive impact on our environment and people.
We've partnered with Positive Planet to reduce our carbon footprint and set meaningful goals to reach net zero.See our full impact statement for more information and to view our animal welfare policy, child welfare code of conduct, people initiatives and responsible travel tips.